Cool-Biz fashion (right:prime minister of Japan)
From ASAHI.com
When I talked with one American woman, she said, “I was really surprised that Japanese men wore jackets and ties on such a humid hot summer. Now I get used to see the situation, but when I saw it first, I can’t believe it!!” For me, growing up in Japan, the sites aren’t seemed any strangeness.
“Cool-Biz” named by the Environment Ministry is the new man fashion with no jacket or no ties (or none of them). As she said, Japanese office men really wear them in hot summer. According this article, Japanese government is asking the new style to save our earth.
Comparing with putting on them or not, the difference of skin temperatures are distinguished. So if men adopt Cool-Biz more, the time of using an air-conditioner would be reduced and it also helps to reduce the amount of CO2.
This new announcement seems a little bit oddly and exactly it does for non-Japanese. But it will make Japanese middle aged men who don’t care about their appearance more pay attention to what they wear, too. Environmentally and economically (except ties industry), their effects will works good.
1 comment:
Well, the A/C is on sooooo cold in some trains, office buildings, shops, and restaurants, that I'm not surprised that men wear suit jackets even in mid-summer. That's part of the problem, right? At least that's what the government is saying the Cool Biz campaign is for: so we can turn down the A/C and help save the environment. But if it's only government offices (and schools!) that keep the A/C turned down (up, really), that won't change things, because the shops and restaurants will still be freezing cold. How can the government convince everyone to get used to living at a higher temperature (certainly not by wearing ugly golf-wear! I saw one politician talking about the Cool Biz campaign in a really ugly knit shirt. Yuck!)
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