2005/04/02

Does MacDonald's fall into the same trap?


Posted by Hello

I don’t know that it’s good news for you, MacDonald’s Co., Ltd. decided to cut a price again aiming shortening of the time to give change. So the prices of single menu are all 100 yen and set menu are all 500 yen. Of course this new effect is mostly aimed to empress their prices are cheap and put the economy on track for recovery.

On the other hands, MOS BURGER is going to contrasting way, you know. Though MOS haven’t afforded its foods with cheap (100~200yen) price by nature, it has projected “TAKUMI” series. By now, 4 TAKUMI Burger are been selling and their prices are 610~1000!! Compared with other company’s Burgers, the prices of TAKUMI are about 3 times. But my friend who tried TAKUMI said, “it’s worth to pay the price because that TAKUMI Burger goes beyond any definition of Burgers!”
I heard that president of MOS said, “Good qualities can’t be sold at low price” In order to heavy prices, MOS’s business is good.

I think, after all, if the prices are high, delicious foods attract people’s mind!

MOS BUEGER (JAPANESE) → http://www.mos.co.jp/index.html

1 comment:

Nami Shion said...

Here MacDonald's is very expensive (well is most expensive that other similar restaurant), but I don't like hamburguer.